The Music Machine: Why do you charge more than "So & So"?

Monday, February 22, 2010

 

Why do you charge more than "So & So"?

I have been asked that question for years.  The question really is... "Why is "So & So" cheap?"  The answer to that is... "So & So" knows what they are worth.  They just told you... "We do half as good of a job, put in half the work, half the investment and care half as much, so we charge half as much as the rest."  Beware the cut rate deejay that charges less than what a reputable equipment rental company would charge to simply deliver a sound system... no music, no DJ... just the PA.

Do you see the need for quality?  What is your wedding day worth?

An example... a 1999 Toyota Camry with 160,000 miles on it will get you from place to place (it gets my daughter to and from school quite handily), but may not be as reliable or as stylish as a Lexus LS10 sedan.  What would you prefer to arrive at your wedding in?  Ask yourself why?

McDonald's sells a perfectly edible fish sandwich, why would you ever go to Red Lobster?  

Quality costs.  If you want a "Casablanca meets Breakfast at Tiffany's" reception, you rent the Palais Royale Ballroom.

Am I explaining this correctly?
A professional entertainer is worth more than the sum total of his equipment expenses.  Talent, skill, experience, enthusiasm, ethics... these are a few of the qualities that separate an excellent Master of Ceremonies for your wedding reception from the discount deejay.



Next post... "Couldn't I save money DIY-style with an iPod instead of hiring a deejay?"   Short answer.. Of course!

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